IBM –
SEVERAL CASE STUDIES

/2022–2024

Over the years, IBM commissioned several projects through CATK, including IBM ReThink, US Open AI Visualizations, and IBM Brand Grids & Patterns.

Each project explored new ways to visualize complex technologies, especially AI, through bold design and immersive motion. IBM ReThink translated technical services into emotional short films, while the US Open work showcased real-time AI insights to millions of fans. As a Part of CATK, we also developed striking visual systems inspired by IBM’s iconic logo, expanding their brand toolkit. From concept to final animation, CATK's work consistently reinforced IBM’s innovative identity.

Credits: 
Design, creative direction and production: COLORS AND THE KIDS
Creative team: Julia Sukop, Daria Togunova, Ronny Schmidt, Jonas Kamm, Florian Raphael Panzer, David Weidemann, Sebastian Gerbert, Elisabeth Schulze, Maik Bluhm, Dominik Greijc, Alexander Hahn, Sören Weinstein, Sasha Serdyukova, Ivan Globin, Stefan Wagner,
Client: IBM

My Role: 3D Concept / Animation / Graphic Design

/IBM Rethink

IBM_Grids_DEV_Lines_JS_V002_0000 Julia-Sukop

IBM_Grids_DEV_Platten_JS_V002o_V004l0000 Julia-Sukop

IBM_Grids_DEV_Platten_JS_V002o_V004h_V002_0000 Julia-Sukop

IBM_Grids_DEV_Lines_JS_V010_0000 Julia-Sukop

IBM_Grids_DEV_Lines_JS_V004_0000 Julia-Sukop

IBM_Grids_DEV_Overlapping_DT_V004_JS_V002_Cam_01_0000 Julia-Sukop

IBM_Grids_DEV_Overlapping_DT_V017_JS_V009_Cam_01_0000 Julia-Sukop

IBM_Rethink_DEV_RobEnright_ElevatingStairs_V005_JS_0025 Julia-Sukop

IBM_ReThink_DEV_Butterfly_JS_V003_0024 Julia-Sukop

IBM_Sreejit__Keyboard_JS_V002_0323 Julia-Sukop

IBM_ReThink_DEV_CommunicationPattern_JS_V011 Julia-Sukop

IBM_ReThink_DEV_scoreBoard_JS_V004_0033 Julia-Sukop

/IBM US Open

Some early drafts from conception phase

JuliaSukop_google_IBM_US-Open_01 Julia-Sukop

JuliaSukop_google_IBM_US-Open_02 Julia-Sukop

for IBM US Open I did the Graphic Design Layout for the Match Report which was later translated into 3D

/IBM Masterbrand

IBM-DG-EXPLORATION-22_JS_V042b0071 Julia-Sukop

IBM-DG-EXPLORATION-22_JS_V041b0071 Julia-Sukop

IBM_Grids_DEV_pixelsort_JS_V003_0000 Julia-Sukop

IBM_Masterbrand_DEV_Paperworks_JS_V015 Julia-Sukop

IBM –
SEVERAL CASE STUDIES

/2022–2024

Over the years, IBM commissioned several projects through CATK, including IBM ReThink, US Open AI Visualizations, and IBM Brand Grids & Patterns.

/IBM Rethink

/IBM US Open

Some early drafts from conception phase

for IBM US Open I did the Graphic Design Layout for the Match Report which was later translated into 3D

/IBM Masterbrand

IBM – SEVERAL CASE STUDIES

IBM – SEVERAL CASE STUDIES

IBM –
SEVERAL CASE STUDIES

IBM –
SEVERAL CASE STUDIES