ALLSPRING

/2022

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For Allspring, a global investment company, as Part of CATK, we developed a visual language for the brand refresh inspired by nature and structured design.

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Building on a brand identity CATK created 15 stylized flower illustrations. Each flower represented different facets of investment growth, rooted in the logo’s geometry and color palette. The goal was to visualize complex financial services through a universal metaphor of organic growth. The graphics strike a balance between corporate clarity and artistic detail. The project helped soften the perception of financial services with an emotionally intelligent visual narrative. These assets now serve as foundational brand elements across Allspring’s communications. Partner Agency: Wolff Olins,

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Credits:
Design, Creative Direction and Production: COLORS AND THE KIDS
Creative Team: Julia Sukop, Daria Togunova, Ronny Schmidt, Sebastian Gerbert, Elisabeth Schulze, Maik Bluhm
Sound Design: Ines Graf
Creative Agency: Wolff Olins
Client: Allspring

My Role: 3D Concept Exploration / Compositions